Background
This Meta Ads campaign promoted mental health counseling services in South Lake County, made possible through funding from the LiveWell Foundation of South Lake. The primary campaign goals were to drive website traffic, generate leads, and connect individuals in need with affordable counseling services.
Creative Design
The campaign's ad content was crafted to balance empathy and informativeness. Ad creative featured colorful imagery and supportive messaging, with copy that emphasized the availability of affordable and accessible services. A clear call-to-action directed users to a landing page for easy registration.
Audience Segmentation
The campaign utilized detailed audience segmentation to reach individuals most likely to benefit from the services. Key targeting parameters included:
・Geography: Residents of South Lake County, Florida and surrounding areas.
・Demographics: Adults aged 18-65, with a particular focus on students, young professionals, and parents.
・Interests: Wellness, mental health, counseling, and stress management.
Performance Monitoring
Key performance indicators such as click-through rate (CTR), cost per click (CPC), and conversions were monitored daily. Adjustments were made based on real-time data to improve overall results.
Campaign Results
・New user website traffic increased by 78.2% during the campaign.
・Generated 200+ leads for counseling services within the campaign period.
