IMPLementing A New Social Media StrategY
Brand Storytelling - People-Centered Approach
Analysis of IMPOWER's past campaigns showed that audiences resonated most with content highlighting our clients, volunteers, and staff. Content creation strategy centered around success stories and program highlights, via visually appealing posts and infographics, to inform and inspire our audience.
Social media content highlighted the unique stories of IMPOWER clients, staff and volunteers.
Community Engagement
Given IMPOWER's central role in the community, community engagement was critical. This included actively interacting with followers, responding to comments, and collaborating with local businesses and partners to expand IMPOWER’s reach. Collaboration posts highlighted donations and volunteer services provided by from businesses and individual donors.
Themed Campaigns
Themed campaigns provided unique opportunities to boost visibility and engagement. I designed and executed targeted campaigns for occasions like World Mental Health Day and Giving Tuesday.
Analytics Optimization
Lastly, analytics optimization was key in the execution of my social media strategy. I monitored post performance using tools like Meta Insights and adjusted content strategies to maximize reach and engagement.
IMPOWER's Instagram Profile saw significant increases in reach, views and content interactions.
IMPOWER's Facebook profile experienced increases in reach, interactions, as well as link clicks as a result of the new social media strategy.
OUTCOMES
On Instagram, the profile achieved 8,731 views, representing an 511.4% increase compared to previous performance. The reach expanded by 193.1%, totaling 1,400 people. Engagement was notably strong, with content interactions rising by 536.2% to 369. Additionally, there were 12 link clicks, marking a 500% improvement, and the total follower count grew to 682.
On Facebook, the content garnered 26,754 views, with the reach increasing by 158% to 10,700 people. Engagement metrics included 611 content interactions, reflecting a 33.1% improvement. Link clicks rose by 163.4% to 108, and the lifetime followers increased to 1,600. Organic views made up 70% of the total, with 30% driven by ads, showcasing a strong balance between paid and organic strategies.
